Mars AustraliaDevelopment of integrated graduate recruitment campaign
St BarbaraEmployer branding
Seldon GillCorporate Website
Lion NathanEmployer Brand development
KPMG2010 Graduate Recruitment Strategy Asia-Pacific.
Mission AustraliaRecruitment Drive
PSNPromotion of Information Evening for Engineers
ING DirectCareers Website
Carrera PartnersLogo development and brand launch
Project:
Employer Brand development and associated advertising.
Objective:
To create a relevant, meaningful and cut-through employer brand that truly represents the value proposition of working for Lion Nathan and serving to attract and retain best-fit talent.
Solution:
An employer brand that demonstrated the real value of working for Lion Nathan – ‘Great People, Great Brands’.
Outcome:
Cost per hire was reduced by 11% in only 6 months. The careers website received a peak increase of 951% over the campaign period. Hewitt Engagement Score up 7% to 75%.