Project:

Logo development and brand launch.

Objective:

To merge two successful recruiter brands – Carrera and Market Partners – to one, whilst sustaining the brand equity of each. Launch website of the merged entity to the sales and marketing industry, to build awareness of the merged brand.

Solution:

Delivery of launch campaign with execution platforms including website, corporate stationery, client electronic direct marketing and flash presentation, metro press, trade and online advertising.

Outcome:

With over 1,200 unique website visitors in the first four weeks post launch, the client response was very positive.