Project:

Brand development

Objective:

To develop an integrated look and feel to bring consistency across both brand and property based communications.

Solution:

Blaze developed a sporting theme to resonate with the Melbourne market and help build awareness over a 12month period. This was applied across the entire range of communications including building signage, website, classified property advertising, brand promotions and direct mail concepts.

Outcome:

With 100% consistency in brand across all collateral, the client has been delighted with the strength of the new look and feel and the impact the brand is now having in this competitive space.