Project:

64 page Summer Catalogue and POS.

Objective:

To produce a comprehensive catalogue within a very short time frame and to a tight budget. To develop a unique look and feel which connects with the core target audience and further supports the development of the brand.

Solution:

Within very short lead times, Blaze sourced printers in Australia and Overseas, organised a photo shoot which encompassed talent and product photography of over 400 items and rolled the new look out into various in-store point of sale material.

Outcome:

The summer campaign delivered cut-through and further cemented Ozmosis as a leader in the Victorian Surf and Streetwear market. The Sales were comparable to 2008 despite the GFC, Ozmosis received positive feedback from all major suppliers.