Project:

Highway Plus Brand Development including logo, sales collateral, dealer support, packaging and an Awareness Campaign via trade magazines and online banner advertising.

Objective:

To re-launch the Highway Plus brand (Iveco’s Spare Parts Division) while reflecting the high quality of the product range.

Solution:

Resembling a truck badge to appeal to the target audience, the simple yet bold design exudes a high quality feel that uphold’s the product promise. Colours and fonts tie back subtly to the Iveco brand. The advertising campaign communicated the position of value plus quality.

Outcome:

Highway Plus now holds a firm position in the market, as providing a quality range of products.