Project:

New store launches, ongoing brand management and comprehensive tactical campaigns across Middle East, S.E. Asia and Australasian network.

Objectives:

To build and position the Borders brand as the consumer destination for entertainment.

Solution:

Blaze offered an integrated service model including strategic, creative and media solutions. From implementing loyalty programs, tactical advertising (including Borders first ever TVC), catalogue design and distribution and e-marketing, through to media planning and buying.

Outcome:

Blaze worked exclusively with Borders from the initial South Yarra store opening in 1998, launching 30 outlets in 6 countries, often breaking sales performance records and being held up as a benchmark of excellence for Borders globally.