Project:

Branding the merged entity of the Baker Heart Research Institute and the International Diabetes Institute.

Objective:

To launch a new brand name and visual identity for the merged institute that respects the heritage and reputation of both the former brands; that protects existing revenue streams; and that reflects the institute’s position as the nation’s pre-eminent heart and diabetes research organisation.

Solution:

Blaze created a new brand which captured the key essence of the two original brands in a fresh, distinctive and contemporary way.

Outcome:

The new brand was embraced by the board of the two institutes. The project consisted of over 200 individual items which where all completed within 6 months and made ready for launch day.