Blaze Advertising

Who is Blaze Advertising Queensland?

Blaze Advertising is a unique advertising agency brand. Formed in 1994, it quickly developed a reputation as the leading recruitment advertising agency based on a foundation of professional excellence in client service, a distinctive creative product and sound strategic thinking whilst providing consistent value to its clients.

Today, these same fundamental values remain at the core of the agency's culture and aspirations. We have always believed that in order to achieve business success, we must help our clients reach their goals first.

Over nearly 14 years, our in-depth exposure to government bodies and commercial businesses has seen us develop a range of comprehensive and tailored systems to ensure accuracy and efficiency at every stage yet remain versatile as we work closely with our clients to determine their precise needs and how they want to work with us.

In our own right, we are an agency that has annual billing turnover in excess of $150 million and provides a national service offering with full service representation in Brisbane, Sydney, Melbourne, Perth, Adelaide and Darwin as well as Auckland NZ.

Experienced in government advertising

We currently hold, and/or have previously held the Master Media contracts for Non-campaign advertising for the Australian, New South Wales, Victorian and Northern Territory Governments, and also handle over 400 private enterprise Classified and Recruitment Advertising clients. In a typical average week, we would book, produce and despatch over 1,500 individual advertisements, so accuracy and timeliness are paramount.

An award winning agency

Accuracy and efficiency in Quick advertising however is not all that makes a great agency. Our Smart strategic thinking and planning, creative prowess and transparent value for money remuneration system is the other half of the equation.

As a testament to the quality of our work and most importantly the talented people within our business, our market leading position was most recently recognised at the 2007 Fairfax Employment Marketing Awards (FEMA). Blaze Advertising was awarded three major awards: Best Advertising Agency, Best Advertising Agency Employee and Best Employer Brand campaign.

Our core business services

Blaze Advertising's core business focuses on:

Recruitment advertising and marketing communications
Employer brand awareness, development and management strategies
Media buying and planning (including all broadcast, press, print,
outdoor, television, radio, mobile, ambient, intrusive and online mediums)
International, ethnic and minority media research and placement
Quick Smart advertising.

With additional skills and experience including but not limited to:

Integrated advertising and marketing campaigns
Corporate identity design
Direct mail/marketing solutions
Offline creative design and production (including annual reports, video newsletters and print buying)
Online creative design and production (including website/micro site design,
e-newsletters and broadcast email campaigns).

We are compliant savvy

Blaze Advertising operates in a rigorous compliance environment. As a member of the WPP Group, we are bound by our own Code of Business Conduct contained in the WPP Policy Book. Whilst we respect laws and industry codes of conduct as a minimum, the Code of Business Conduct sets a higher benchmark.

Our resources

Blaze Advertising is fully backed by the resources of our parent holding company WPP, one of the largest communications groups in the world. WPP employs in excess of 91,000 people in over 2,000 offices in 106 countries and is a listed entity on NASDAQ and LSE. Our WPP group partners in Brisbane are all located at 108 Wickham Street, Fortitude Valley Brisbane. Our state of the art purpose built environment allows for collaborative communications between all partners including MediaCom, Patts Y+R, IdeaWorks, 20:20 Vision and PPR.

Our people and technology are the two key drivers which we believe are critical for success. As a service business our key assets are our people, and we will continue to invest in them through a commitment to ongoing training and up skilling. This ensures they are perpetually prepared to bring freshness of Smart thinking to our strategic and creative deliberations when working with our clients to provide strong strategies for success.

Additionally, we will maintain a commitment to technology. We believe we already have some of the most efficient processes and system s in place to handle large Quick Smart Classified and Recruitment advertising. However, we have also invested and co-developed proprietor technology, for example, web based applications for media planning, booking and production, that are currently used by our staff, or directly by our clients if they so choose, to further streamline the process.

The system is known as Blaze Online and is one of the most robust ad building and communication systems available and utilised by clients internationally. We are continually evolving the Blaze Online portal to ensure we help our clients stay ahead of trends and best practices.

Blaze Online has become an end to end secure solution for our clients with capabilities of electronically delivering invoices, statements, proof of appearance, tailored reports, online rates and deadlines, media specifications, and market insights. Our media planning tool kit keeps growing to keep pace with evolving media choices.

We believe in these broad objectives and strategies and ensure they are aligned with the success principles for strong, relevant advertising and media buying. The Blaze Advertising team is committed to assisting Local Government maximise the benefits they can achieve through the arrangements now made possible with Local Buy.

We look forward to partnering with you, your team, and Local Government to contribute to a better Queensland.
Contact the Blaze Advertising Queensland or Darwin team today to discuss how we may be able to assist with your advertising.

Phone:

1800 LOC GOV
or 07 3309 4728

Email:

localgov@blazeadvertising.com.au

Website:

www.blazeadvertising.com.au